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Adobe unveils new image generation tools in AI push
  + stars: | 2023-10-10 | by ( Stephen Nellis | ) www.reuters.com   time to read: +2 min
Image-generating technology from firms like Midjourney and Stable Diffusion have threatened Adobe's customer base of creative professionals who use its tools like Photoshop. The new generation of tools announced on Tuesday will include a feature called "Generative Match". Like Adobe's earlier tool, it will allow users to generate an image from a few words of text. "Some amount of photography is going to move to virtual photography, where you're generating from whole cloth. Adobe on Tuesday also rolled out tools that generate vector graphics, which can easily be resized and are commonly used for logos and product labels, as well as tools for generating templates for brochures and other items.
Persons: Dado Ruvic, Ely Greenfield, Greenfield, Stephen Nellis, Sonali Paul Organizations: REUTERS, Adobe, Reuters, Thomson Locations: San Jose , California, San Francisco
Adobe makes Photoshop and other editing tools that form the core of its Creative Cloud subscription software business. For the past six months, the company has been steadily adding new AI features to those programs, such as the ability to generate images from text. Adobe customers will get a certain number of "credits" toward using generative AI features. Adobe also said it will pay the contributors to its stock imagery databases that are used to train its AI systems. After that, Adobe will start paying out the bonus each year for the training work done with its AI systems.
Persons: Ely Greenfield, Stephen Nellis, Richard Chang Organizations: Wednesday, Adobe, Reuters, Thomson Locations: San Francisco
Adobe’s Amit Ahuja, left, Anjul Bhambhri, center, and Ely Greenfield discuss generative AI at the Adobe Summit last week. Business software makers in financial management, design and other areas are rolling out generative artificial intelligence tools that pack troves of industry-specific data into customized applications, aiming for an edge in an already crowded market. By leveraging data gathered from specific business functions—in some cases stockpiled from decades of commercial use—software firms can offer AI tools fine-tuned for distinct applications, industry analysts said. They can also keep underlying algorithms free of extraneous data scraped online from unknown sources, which can produce unreliable results, they said.
Nvidia Corp (NVDA.O) unveiled its own service, known as "Picasso," that uses AI to generate images, videos and 3D applications from text descriptions. Nvidia trained the technology on images licensed from Getty Images, Shutterstock Inc (SSTK.N), and Adobe, and plans to pay royalties. Image-generation technology is "trained" on billions of images, but whether that use is legally permitted is not always clear. Because the AI has been trained on Adobe Stock images, openly licensed content and older content where copyright has expired, the resulting creations are safe for commercial use, it said. "We're very interested in making this creator friendly," Ely Greenfield, chief technology officer for digital media at Adobe, told Reuters.
The business Wadhwani oversees is roughly three times the size as Chakravarthy's in terms of revenue. For Wadhwani, Figma represents a risky bet on growth at a time when Wall Street is telling tech companies to tighten their belts and preserve cash. The make-or-break betIn his 15-year tenure as CEO, Narayen hasn't been shy about dealmaking, just at a smaller size. And it might be Wadhwani's make-or-break opportunity to prove he should be CEO of the fourth-biggest U.S. business software company by market cap. Shantanu Narayen, CEO, Adobe Mark Neuling | CNBCThe revenue became more predictable and less closely associated with product releases.
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